Be part of the solution and make the switch to Cruelty Free.
From makeup and skincare to fragrances and haircare, each year, more than 100 million animals including mice, rats, frogs, dogs, cats, rabbits, hamsters, guinea pigs, monkeys, fish, and birds are killed in laboratories for cosmetics testing to ensure products and ingredients are suitable for human use and consumption. Innocent animals are suffering for our vanity and it needs to stop. In this day and age with our enhanced technology and endless possibilities I truly believe animal testing is something which needs to be banned worldwide.
Do you have a pet dog, cat or rabbit? Now imagine someone took that pet from you, squeezed it into a tiny cage and performed experiments on it where substances are tested in their eyes and on their skin. They are then observed for any inflammation, swelling, redness, discharge and ulceration and once complete the animal is killed. I don't know about you but I would never want to subject my pet or any other innocent animal to this sort of cruelty. Plus it has been found that there are considerable differences between human and animal skin so if it isn't an accurate model why are we testing on it?
WHAT IS CRUELTY FREE?
If a product is not tested on an animal at any point in production (ingredients and final product) then it is cruelty free.
If there is no animal testing by their suppliers of raw materials it is cruelty free.
If there is no animal testing performed by any third party on behalf of the company then it is cruelty free.
If the product is not sold in mainland China or any other country where animal testing is required by law then it is cruelty free.
As of January 1, 2018 I made the pledge to go cruelty free and become a pescatarian (where I only eat fish and seafood) and I am on a mission to educate and inspire others to make the change to cruelty free cosmetics and products too.
Below I share makeup, skincare, hair care and fragrance brands which are cruelty free and also those who still test on animals to help you make more informed purchasing decisions in the future.
CRUELTY FREE BEAUTY BRANDS
Anastasia Beverly Hills
Australian Natural Soap Company
Colour by TBN
Dose of Colours
Dusk by Adele
Eye of Horus
First Aid Beauty
Gilded Cage Beauty
Go To Skincare
House of Lashes
Jeffree Star Cosmetics
Kat Von D Beauty (inc. fragrances)
Marc Jacobs Beauty (note that Marc Fragrances ARE NOT cruelty free)
Nick Chavez Beverly Hills
Nikkia Joy Lashes (Faux Mink Range)
NIP + FAB
Nude by Nature
Salt by Hendrix
Say It With Polish
Smith and Cult
The Beauty Chef
The Jojoba Co
Youngblood Mineral Cosmetics
Youth To The People
CRUELTY FREE BEAUTY BRANDS (NON CRUELTY FREE PARENT COMPANY)
Aveda (owned by Estée Lauder)
Bareminerals (owned by Shiseido)
Becca (owned by Estée Lauder)
Buxom (owned by Shiseido)
Dermalogica (owned by Unilever)
Hourglass (owned by Unilever)
IT Cosmetics (owned by L'Oreal)
Kate Somerville (owned by Unilever)
Murad (owned by Unilever)
NYX Cosmetics (owned by L'Oreal)
OGX (owned by Johnson & Johnson)
REN (owned by Unilever)
Smashbox (owned by Estée Lauder)
Tarte Cosmetics (owned by Kose)
The Body Shop (owned by Natura Cosmetics - unclear whether they are completely cruelty free)
Too Faced (owned by Estée Lauder)
Urban Decay (owned by L'Oreal)
NON CRUELTY FREE BEAUTY BRANDS
Bio Oil (sells in China)
Clean & Clear
Dolce & Gabbana
For Beloved One
Fresh (sells in China)
Good Skin Labs
Head and Shoulders
Johnson & Johnson
La Roche Posay
Make Up For Ever
Maison Margiela Fragrances
Marc Jacobs Fragrances
Nu Skin International
Peter Thomas Roth
Philosophy (tests on animals when required by law, ie China)
Yves Saint Laurent
CRUELTY FREE RESOURCES
I have been doing hours of research on cruelty free beauty and I definitely have to give a shout out to these sites who have helped educate me along the way. They have some amazing cruelty free shopping guides not just for cosmetics but for household products too.
Leaping Bunny Program
Choose Cruelty Free